Privacy Policy

As of January 2026

We are very pleased about your interest in our company. Data protection is of particular importance to the management of DAIKIN Fluid Technology GmbH. Use of the websites of DAIKIN Fluid Technology GmbH. is basically possible without providing any personal data.

However, if a person wishes to use our company’s special services through our website, personal data processing may be required.

If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the person.

Through this privacy policy, our company seeks to inform the public about the nature, scope and purpose of the personal information we collect, use and process. Furthermore, persons are informed of their rights under this privacy policy.

Transparency, Purpose and Scope

DAIKIN Fluid Technology GmbH is part of the DAIKIN Group and develops, manufactures, distributes, and maintains industrial cooling solutions (industrial chillers, oil coolers, cooling units for hydraulic units, cooling units for machine tool/laser applications as well as customized cooling and temperature‑control systems).

This policy applies to personal data of data subjects (“users”) collected offline (forms, contracts, paper documents) and online (website, portals, applications, software, digital tools). We process personal data lawfully, appropriately, and transparently in accordance with GDPR (EU) 679/2016.

1. An overview of data protection – General

The following gives a simple overview of what happens to your personal information when you visit our website.

Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

a) Data collection on our website

Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

b) How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

c) What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

d) What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

e) Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

a) Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

b) Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

DAIKIN Fluid Technology GmbH.
Gewerbegebiet Bövingen 122
53804 Much, Germany
Deutschland

Tel.: 0049 2245 6107 0
E-Mail: info@daikin-fluidtechnology.de
Website: www.daikin-fluidtechnology.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

c) Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

d) Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link:
www.bfdi.bund.de

e) Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

f) SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator.
You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

g) Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

h) Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

Controller

All personal data that is transmitted offline via forms or online via the website and/or applications is used by DAIKIN Fluid Technology GmbH in its capacity as controller for the purposes described in this policy.

The responsible party within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions of a data protection nature is:

DAIKIN Fluid Technology GmbH
Jumpei Yamamoto, Satoshi Nakamura
Gewerbegebiet Bövingen 122
53804 Much, Deutschland

Tel.: 0049 2245 6107 0
E-Mail: info@daikin-fluidtechnology.de
Website: www.daikin-fluid-technology.de

Joint controllers

It is possible that DAIKIN Fluid Technology GmbH may in the future jointly determine the purposes and means of processing personal data together with other companies of the DAIKIN Group on the basis of a written agreement.

It is also possible that DAIKIN Fluid Technology GmbH may in the future jointly determine the purposes and means of processing personal data together with other companies of the DAIKIN Group on the basis of a written agreement (in particular when a group company is more intensively involved in the processing of personal data at the local level within the scope of a project).

Data subjects whose personal data is processed by the joint controllers will be informed accordingly.

Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Sarah Demski

Zum Alten Wasserwerk 9
51491 Overath, Germany

Telefon: 0049 2204 586120 -32
Fax: 0049 2204 586120 -10
Email: datenschutz@smartworx.de

Group Data Protection Officer (Daikin Group):

euprivacy@daikin.co.jp
Osaka Umeda Twin Towers South
1‑13‑1 Umeda, Kita‑ku,
Osaka, Japan 530‑0001

Competent supervisory authority in the state of North Rhine-Westphalia:

State Commissioner for Data Protection and Freedom of Information
Nordrhein-Westfalen
Postfach 20 04 44
40102 Düsseldorf

Tel.: 0049 (0)211 38424-0
Fax: 0049 (0)211 38424-10

Email: poststelle@ldi.nrw.de

Which personal data we process for which purposes

Depending on the purpose, we process, among other things, identity and contact data, company and functional data, contract/transaction/payment data, service and device data (serial numbers, operating times, measurements), location data of equipment, as well as preferences and feedback. Special categories only if the legal requirements (Art. 9 GDPR) are met.

Personal data that we collect from you or third parties

Depending on the purpose, we may request or obtain from permissible sources the following data:
Name, title, date of birth, address, telephone, email, language, country, nationality, ID/driver’s license/social security/passport number, (educational) background, employer, function, customer number, links to social media profiles, payment information, preferences, interests, feedback

Purpose of collecting personal data

Business administration and customer management
Product delivery
Service, commissioning and remote maintenance
Direct advertising (B2B) and business development
Quality improvement and product development (including temperature thermistor evaluation)
Supplier management
Recruitment and selection; personnel administration and salaries
Accounting and financial reporting
Legal claims and disputes; fraud/crime prevention
Corporate business and corporate housekeeping

Processors

For certain services (hosting, IT maintenance, logistics, service network, payment services), DAIKIN Fluid Technology GmbH uses service providers that are bound by instructions. Written agreements in accordance with Article 28 GDPR exist with all processors.

Personal data when using the website/application

As the data controller, DAIKIN Fluid Technology GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, meaning that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

The DAIKIN Fluid Technology GmbH website collects a range of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following data may be collected

IP address of the requesting computer
Browser type and version
Origin of the user when accessing the page
Date and time of access
Internet provider
Operating system
Internet or service provider
Website from which access is made (referrer URL)
Browser used and, if applicable, the operating system of your computer and the name of your access provider
Other data for security purposes

When using this general data and information, DAIKIN Fluid Technology GmbH does not draw any conclusions about the data subject. Rather, this information is required in order to

to deliver the content of our website correctly,
to optimize the content of our website and the advertising for it,
to ensure the long-term functionality of our information technology systems and the technology of our website, and
to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack.

The legal basis for data processing is Art. 6 (1) (f) GDPR.

This data and information is stored in the server log files. This process is used to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack and to ensure the long-term functionality of our information technology systems and the technology of our website.

In order to ensure an optimal level of protection, especially in the area of personal data processing, the data in the server log files is stored anonymously. After the communication process has ended, the data is evaluated for statistical purposes.

Furthermore, personal data (e.g., your name, email address, etc.) will only be transmitted if you expressly and knowingly provide us with such information for specific purposes. It will only be processed, stored, and forwarded to the extent necessary for the respective purpose or with your consent.

Profiling/automated decisions are only carried out with the appropriate legal basis and opt-out/opt-in options.

a) Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

b) Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

c) Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

d) Storage of the IP address

Our comment function stores the IP addresses of those users who post comments. Since we do not check comments on our site before they go live, we need this information to be able to pursue action for illegal or slanderous content.

e) Processing of data (customer and contract data)

We collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with us (master data). This is done based on Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.

Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transmitted when entering into a contract with online shops, retailers, and mail order

We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract, for example, to companies entrusted to deliver goods to your location or banks entrusted to process your payments. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.

The basis for data processing is Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Legal basis for processing

For us, the legal basis for the lawful processing of personal data may be the consent of the data subject.

This may also be justified if the processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

In rare cases, lawfulness may be established if the processing is necessary for compliance with a legal obligation to which the controller is subject.

Furthermore, processing may be permissible in order to protect the vital interests of the data subject or another natural person.

Personal data may also be processed if it is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data prevail.

Transfer of Personal Data to Third Countries (Outside the EU)

Transfers to DAIKIN companies outside the EU take place only under appropriate safeguards (adequacy decisions, standard contractual clauses, binding corporate rules) or on the basis of explicit consent/exceptions (Art. 49 GDPR).

Storage and Retention Periods

We store personal data only as long as necessary:
legal retention periods (typically up to 10 years), contract duration, organizational needs, long‑term business relationships, direct advertising (with right to object), statistics/development (preferably anonymized/pseudonymized).

Personal data is routinely deleted or blocked when the legal requirements for the retention period (storage period) and the storage purpose of the controller no longer apply.

Minors

We do not target persons under 16 years of age and do not process their data without the consent of legal guardians.

Security measures for the protection of personal data

We use technical and organizational measures (TOMs) in accordance with GDPR: access controls, encryption, logging, data minimization, pseudonymization/anonymization, emergency and incident management, supplier audits.

Legal or contractual requirements for the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of failure to provide data

We would like to inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must then process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them.

Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

Your rights as a data subject and how you can exercise them

Access, rectification, erasure, restriction, data portability, withdrawal of consent, objection (including against direct advertising and automated decisions/profiling).
Requests are reviewed precisely; identities are verified

Future changes to this privacy policy

We update this policy in the event of legal/organizational changes and inform offline/online (e.g., website, portals) about significant adjustments.
The current version will be provided at all times.

Privacy by Design (Data protection by Design)

Before using new technologies/processes, we conduct data protection impact assessments (DPIA) and implement appropriate measures.

Contact option via the website

Due to legal requirements, the website of DAIKIN Fluid Technology GmbH contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for electronic mail (e-mail address).

Email

When you send us an email, this data is stored. If the website offers the option of entering personal or business data (email addresses, names, addresses), the disclosure of this data and its appropriate processing for the purpose of contacting the data subject (user) is expressly voluntary. Personal data will not be passed on to third parties.

Contact form

If you contact us via the contact form with a query of any kind, you give us your voluntary consent for the purpose of contacting you and processing your query. For this purpose, it is necessary to provide a valid email address and your contact details. This is used to assign the inquiry and subsequently process it. The provision of further data is optional. The information you provide will be automatically stored for the purpose of processing the inquiry and for possible follow-up questions.

User account (“Account”) & Registration

If you have created a user account on this site, the information you have provided will be stored for the duration of the user relationship. With regard to the mandatory information required in each case, we refer to the pre-contractual or contractual fulfillment for the purpose of customer care. For this purpose, we store your IP address and the time of access. This information will not be passed on to third parties.

Consent to processing is obtained during the registration process.

Cookies

This website uses cookies. Cookies are small pieces of text information that are stored as files on your device via your browser. Cookies are not inherently harmful, but allow website operators to provide a more user-friendly service.

Cookies enable users to be clearly recognized and identified.

Of course, as a data subject, you can also view our website without cookies. Internet browsers are usually set to accept cookies. Alternatively, you can also use software that deletes cookies. In general, you can permanently object to or deactivate the use of cookies at any time via your browser settings.

Please use the help functions of your internet browser to find out how you can change these settings. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

External links

The website contains links to other websites (“external links”). These websites are subject to the liability of the respective site operators. No legal violations were apparent when the external links were created. The provider has no influence on the current and future design of the linked pages. It is not reasonable for the provider to constantly check the external links without concrete evidence of legal violations. If legal violations become known, the external links concerned will be deleted immediately. Please check the applicable data protection conditions before transmitting personal data to these websites.

If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be transmitted to us. At the same time, we store the IP address of the Internet connection from which you access our website, as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to send you the newsletter, describe its content in detail, and refer you to this privacy policy. We use the data collected for this purpose exclusively for sending the newsletter—it will therefore not be passed on to third parties.

The legal basis for this is Art. 6 (1) (a) GDPR.

You can revoke your consent to receive the newsletter at any time with future effect in accordance with Art. 7 (3) GDPR. To do so, simply notify us of your revocation or click on the unsubscribe link included in every newsletter.

Data protection for the link to LinkedIn (LinkedIn plugin)

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time you visit one of our pages that contains LinkedIn functions, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account.

We also provide a link to our LinkedIn profile on our website. If you follow this link, you will leave our website and be taken to the LinkedIn website.

As the provider of the LinkedIn profile, we have no knowledge of the content of the data transmitted to LinkedIn or its use by LinkedIn.

For more information, please see LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

Data protection for the use of Facebook

We use Facebook technology on our website. Facebook is an internet service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, both hereinafter referred to as “Facebook.”

Insofar as Facebook processes personal data within the scope of its Facebook platform (including company pages), the categories of recipients (including recipients outside the EU) are described in Facebook’s data policy at

https://www.facebook.com/privacy/explanation.

There you will also find information on how an adequate level of data protection is ensured for recipients outside the EU.

Facebook uses cookies, i.e., small text files that are stored on the various end devices of users, to store and further process this information.

You can find options for opting out here:

https://www.facebook.com/settings?tab=ads

We legitimize the use of this American provider by concluding the EU standard contractual clauses in accordance with Art. 46 (2) (c) GDPR.

Our legal basis also refers to Art. 6 (1) (f) GDPR due to the quality improvement of our website. Information about the assignment of personal data and the transfer of information about plug-ins, as well as their respective functions, is available from Facebook at: https://developers.facebook.com/docs/plugins/

If the plug-in is in use or you have the Facebook page open at the same time, data about you will be collected. This applies to the pages you visit and our website. For technical reasons, it is therefore necessary for Facebook to process your IP address and the type and duration (including date and time) of your visit.

Facebook collects information and assigns the personal data to your user account. Another way of collecting and processing data is via the “Like” button. By using the “Like” button, data may be published on the Facebook platform.

To prevent data from being collected when you visit our website, you must prevent the use of add-ons and Facebook plugins in your internet browser and must not be logged into Facebook or use any Facebook applications.

Further information about the collection and use of data, as well as your rights and protection options in this regard, can be found in Facebook’s privacy policy at: https://www.facebook.com/policy.php.

Use of Facebook’s conversion pixel in advertisements

This website uses Facebook’s visitor action pixels to measure conversions. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. As the website operator, we have no influence over this use of the data.

The use of Facebook pixels is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Please go to https://www.facebook.com/ads/preferences/ if you wish to revoke your consent to Conversion Pixel.

Data protection for the use of Google reCAPTCHA

To protect your inquiries via the Internet form, we use the reCAPTCHA service provided by Google Inc. (Google). The query serves to distinguish whether the input is made by a human or abusively by automated, machine processing. The query includes sending the IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and used there.

However, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

Data processing is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM.

The different data protection provisions of Google apply to this data.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at the following links:

https://www.google.com/recaptcha/intro/android.html

Datenschutz für Google Analytics (mit Anonymisierungsfunktion)

Wir verwenden Google Analytics, um die Website-Nutzung zu analysieren. Die daraus gewonnenen Daten werden genutzt, um unsere Website sowie Werbemaßnahmen zu optimieren.

Google Analytics wird uns von Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Irland) bereitgestellt. Google verarbeitet die Daten zur Website-Nutzung in unserem Auftrag und verpflichtet sich vertraglich zu Maßnahmen, um die Sicherheit und Vertraulichkeit der verarbeiteten Daten zu gewährleisten.

Während Ihres Website-Besuchs werden u.a. folgende Daten aufgezeichnet:

Aufgerufene Seiten

Bestellungen inkl. des Umsatzes und der bestellten Produkte
Die Erreichung von “Website-Zielen” (z.B. Kontaktanfragen und Newsletter-Anmeldungen)
Ihr Verhalten auf den Seiten (beispielsweise Verweildauer, Klicks, Scrollverhalten)
Ihr ungefährer Standort (Land und Stadt)
Ihre IP-Adresse (in gekürzter Form, sodass keine eindeutige Zuordnung möglich ist)
Technische Informationen wie Browser, Internetanbieter, Endgerät und Bildschirmauflösung
Herkunftsquelle Ihres Besuchs (d.h. über welche Website bzw. über welches Werbemittel Sie zu uns gekommen sind)

Es werden niemals persönliche Daten wie Name, Anschrift oder Kontaktdaten an Google Analytics übertragen.

Diese Daten werden an Server von Google in den USA übertragen. Wir weisen darauf hin, dass in den USA datenschutzrechtlich nicht das gleiche Schutzniveau wie innerhalb der EU garantiert werden kann.

Google Analytics speichert Cookies in Ihrem Webbrowser für die Dauer von zwei Jahren seit Ihrem letzten Besuch. Diese Cookies enthaltene eine zufallsgenerierte User-ID, mit der Sie bei zukünftigen Website-Besuchen wiedererkannt werden können.

Die aufgezeichneten Daten werden zusammen mit der zufallsgenerierten User-ID gespeichert, was die Auswertung pseudonymer Nutzerprofile ermöglicht. Diese nutzerbezogenen Daten werden automatisch nach 14 Monaten gelöscht. Sonstige Daten bleiben in aggregierter Form unbefristet gespeichert.

Sollten Sie mit der Erfassung nicht einverstanden sein, können Sie diese mit der einmaligen Installation des Browser-Add-ons zur Deaktivierung von Google Analytics unterbinden oder durch das Ablehnen der Cookies über unseren Cookie-Einstellungs-Dialog.Nutzungs- und nutzerbezogene Informationen, wie bspw. IP-Adresse, Ort, Zeit oder Häufigkeit des Besuchs unseres Internetauftritts, werden dabei an einen Server von Google in den USA übertragen und dort gespeichert. Allerdings nutzen wir Google Analytics mit der sog. Anonymisierungsfunktion. Durch diese Funktion kürzt Google die IP-Adresse schon innerhalb der EU bzw. des EWR.

Die so erhobenen Daten werden wiederum von Google genutzt, um uns eine Auswertung über den Besuch unseres Internetauftritts sowie über die dortigen Nutzungsaktivitäten zur Verfügung zu stellen. Auch können diese Daten genutzt werden, um weitere Dienstleistungen zu erbringen, die mit der Nutzung unseres Internetauftritts und der Nutzung des Internets zusammenhängen.

Google gibt an, Ihre IP-Adresse nicht mit anderen Daten zu verbinden. Zudem hält Google unter

https://www.google.com/intl/de/policies/privacy/partners

weitere datenschutzrechtliche Informationen für Sie bereit, so bspw. auch zu den Möglichkeiten, die Datennutzung zu unterbinden.

Zudem bietet Google unter

https://tools.google.com/dlpage/gaoptout?hl=de

ein sog. Deaktivierungs-Add-on nebst weiteren Informationen hierzu an. Dieses Add-on lässt sich mit den gängigen Internet-Browsern installieren und bietet Ihnen weitergehende Kontrollmöglichkeit über die Daten, die Google bei Aufruf unseres Internetauftritts erfasst. Dabei teilt das Add-on dem JavaScript (ga.js) von Google Analytics mit, dass Informationen zum Besuch unseres Internetauftritts nicht an Google Analytics übermittelt werden sollen. Dies verhindert aber nicht, dass Informationen an uns oder an andere Webanalysedienste übermittelt werden. Ob und welche weiteren Webanalysedienste von uns eingesetzt werden, erfahren Sie natürlich ebenfalls in dieser Datenschutzerklärung.

5.Analytics and advertising

a) Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

b) IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

c) Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser.
However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

d) Storage of the IP address

e) Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

f) Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

g) Demographic data collection by Google Analytics

This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person.

You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".